” If you are an entrepreneur and you are struggling with selling your idea, solution or product, then this is the book is for you.  Rob and Frank have outlined a practical process that ANYONE can follow.  This systematic approach to sales is driven by over 60 years of combined experience and it is specifically tailored to entrepreneurs.   You will learn that sales is a process, not a product nor a person, and that you can always pitch your products and survive, but if you really want to thrive as a business, you must sell value. 

Rob and Frank’s process has driven predictable growth in hundreds of businesses resulting in millions in sales. It is simple, and not complicated. In fact, it is based on harnessing the power of something we do every day – having conversations. “