The Get More Growth Method.
The Get More Growth Method identifies your Business Value?
If you’re not growing your business, then we can almost guarantee you’re not speaking about the value your customer wants. Our Get More Growth Method systematically pivots an organization to recognize its real business value and then articulate it. Once you can articulate your true value, you can now align your revenue process so that your customers and prospects experience it with every interaction.
You can experience…
100% margin increase.
300% revenue growth.
Are you experiencing any of these issues?
In our 30+ years of experience, all these symptom lead back to the same core issue, you are not communicating your value proposition OR your value proposition is not correct.
Not Enough Qualified Leads
Are you saying the right thing to right market?
Do you have a communications strategy?
Great Product / Service Yet Low Revenues
Is your product messaging aligned with your corporate value proposition?
Is your marketing strategy aligned with your communications strategy?
Long Sales Cycle and Unpredictable Forecasts
Is your sales cycle clearly defined and do you enforce it?
Is your client-facing strategy defined?
Great Sales People and Low Results
Does your go to market strategy include the necessary tools and processes for success?
Is your team spending more time building proposals and less time selling?
Too Many Requests for Price Reduction
Is your pricing strategy aligned with your clients buying processes?
Is it structured to provide alternative options?
Big Marketing Spend and Low Results
Are you saying the right thing to the right person at the right time?
Are your marketing and communications strategies aligned?
Distribution and/or Channel Partners Not Performing
Is your channel’s go to market strategy aligned with your go to market strategy?
Your channel strategy may not be in line with your partner’s strategy?
Presenting Proposals and Demos and Still Poor Results
Who are you giving demos to? When are you doing demos? Why are you doing demos?
Our Proven Process.
The Get More Growth Method
Four Steps to our Method
The Path to Revenue
For every client, we follow a systematic, methodical approach that has been proven over 35 years of experience. Our process always starts with your value – the reason why your customers buy from you. How do you help them? What value do you provide for their business? This is the foundation for revenue.
Then we simply follow these four steps.
POSITION BUSINESS VALUE
We build your true business value proposition. This is the foundation for revenue and becomes the focus for everything you do. It moves you from a product focused culture to business value focused. Customers want value!
BUILD BUSINESS GROWTH STRATEGY
Next, we build a complete growth strategy on this foundation. It aligns the market, product message, pricing and sales message to your business value. Again, customers want value!
CONNECT THE DIGITAL ASSETS
Now we leverage digital assets and social media to communicate your value message to the market.
EXECUTE THE STRATEGY
Finally, we create a tactical plan to execute the strategy and growt your business. It includes marketing and sales resources.
Let Us Help
We have helped companies of all shapes and sizes reach their revenue goals. When you hire our executives, you get our method as part of the engagement. Our proven method is a result of 30+ years of experience leading sales and marketing organization to fast growth and revenue success. If you would like to understand more, reach out to us.
Get in Touch
Questions about how you can engage a Fractional Chief Revenue Officer for your business? Contact us for more information.