The Get More Growth Engine.
Are you selling Product or are you selling Value?
Maybe your not sure. If you’re not growing your business, then we can almost guarantee your not speaking about the value you provide to your customers. Our growth engine method systematically pivots an organization to recognize its value and then articulate it.
Why should you care?
Our customers have experienced,
100% increased margins and 300% revenue growth.
So, how do you know if your stuck selling product?
Here are some signs:
Signs you are Selling Product not Value.
Not Enough Qualified Leads
Are you saying the right thing to right market?
Do you have a communications strategy?
Great Product / Service Yet Low Revenues
Is your product messaging aligned with your corporate value proposition?
Is your marketing strategy aligned with your communications strategy?
Long Sales Cycle and Unpredictable Forecasts
Is your sales cycle clearly defined and do you enforce it?
Is your client-facing strategy defined?
Great Sales People and Low Results
Does your go to market strategy include the necessary tools and processes for success?
Is your team spending more time building proposals and less time selling?
Too Many Requests for Price Reduction
Is your pricing strategy aligned with your clients buying processes?
Is it structured to provide alternative options?
Big Marketing Spend and Low Results
Are you saying the right thing to the right person at the right time?
Are your marketing and communications strategies aligned?
Distribution and/or Channel Partners Not Performing
Is your channel’s go to market strategy aligned with your go to market strategy?
Your channel strategy may not be in line with your partner’s strategy?
Presenting Proposals and Demos and Still Poor Results
Who are you giving demos to? When are you doing demos? Why are you doing demos?
Our Proven Process.
The Get More Growth Engine
The Path to Revenue
For every client, we follow a systematic, methodical approach that has been proven over 35 years of experience. Our process always starts with your value – the reason why your customers buy from you. How do you help them? What value do you provide for their business? This is the foundation for revenue.
Then we simply follow these four steps.
We build your true value proposition. This is the foundation for revenue and becomes the focus for everything you due. It moves you from a product focused culture to revenue focused.
BUILD REVENUE STRATEGY
Next, we build a complete strategy on this foundation. It aligns the market to the value, and aligns pricing, product message, sales process to the value.
CONNECT THE DIGITAL ASSETS
Now we leverage digital assets and social media to communicate the value to the market.
EXECUTE THE STRATEGY
Finally, we create a tactical plan to execute the strategy and drive revenue. It includes marketing and sales resources.
Let Us Help…
We have helped companies of all shapes and sizes reach their revenue goals. If your are early in your revenue journey, explore our workshops. If you have been around a while, but you have hit a revenue ceiling, visit our one-on-one revenue strategy sessions. Regardless of your stage or industry, we have a team that can help you.
These one on many sessions are designed for early stage, cash flow sensitive businesses.
This one on one engagement is designed for revenue challenged companies that have hit a revenue ceiling.
Our Fractional sales executives understand our method. Get senior skill at a fraction of the price.
We will not leave you alone. Engage us on the phone or in person.
Get in Touch
Questions about how you can engage a Fractional Chief Revenue Officer for your business? Contact us for more information.