Our Method

The Get More Growth Method

If you’re not growing your business, we can almost guarantee you’re not speaking about the value your customers want. Our Get More Growth Method systematically enables you to find your real business value and articulate it. Once you can articulate your true value, you can align your revenue process so that customers and prospects experience it with every interaction.

You can achieve

ARE YOU UP AGAINST ANY OF THESE PROBLEMS?

In our 35 years of experience, all of these symptoms trace back to the same issue. You are not communicating your value proposition OR your value proposition is wrong.

Not Enough Qualified Leads

Are you saying the right thing to the right market?
Do you have a communications strategy?

Great Product/Service yet Revenues Low

Is your product messaging aligned with your corporate value proposition?
Is your marketing strategy aligned with your communications strategy?

Long Sales Cycle and Unpredictable Forecasts

Is your sales cycle clearly defined and do you enforce it?
Is your client-facing strategy defined?

Great Sales People but Low Results

Is your sales cycle clearly defined and do you enforce it?
Is your client-facing strategy defined?

Too Many Requests for Price Reduction

Is your pricing strategy aligned with your clients buying processes?
Is it structured to provide options?

Big Marketing Spend with Low Returns

Are you saying the right thing to the right person at the right time?
Are your marketing and communications strategies aligned?

Distribution and/or Channel Partners Not Performing

Is your channel strategy aligned with your partner’s strategy?

Presenting Proposals and Demos but Poor Results

Who are you giving demos to?
At what stage are you doing demos?

Our Proven Process

4 Steps to Turn Things Around

In our 35 years of experience, all of these symptoms trace back to the same issue. You are not communicating your value proposition OR your value proposition is wrong.

Find Business Value

We build your true business value proposition. This becomes the focus for everything you do. It moves you from product focused to a value focused culture. Customers buy value!

Build Business Strategy

We build a complete growth strategy on this foundation. It aligns the market, your product message, pricing and sales message to your business value. Again, customers want value!

Connect Digital Assets

We align your digital assets and social media to communicate your value to the market.

Implement the strategy