Who We Serve.


The agriculture and specifically, technology that serves agriculture, market has unique challenges. If you’re focused in this area you must deal with the uniqueness of the food supply chain. Whether your solution impacts farms, producers, or you are selling to consumers directly, we can help you. You may find yourself dealing with these challenges:

Regulatory approval for your products are impacting revenue

On-Farm testing is required, and you don’t have access to the right resources

Need to expand to the USA and don’t understand the revenue approach to get to market

Don’t know how to deal with the retail distribution channel

Agri-Tech Clients

“Tailor-made lighting systems that increase poultry production while lowering costs.”

Margin pressure and price resistance from selling product and not value was limiting growth. We helped Agrilux increase their margins and grow revenues by getting them focused on their revenue value proposition.  We built their revenue strategy and aligned their revenue process to create results.  They were able to see a 100% increase in margin.

“An Ag-Tech insect company creating immune health advantage for more productive aquaculture”

Insect protein is a growing market, but it is also commoditized. We helped Oreka identify and focus on their key value proposition which led to a focus on aquaculture. The result was higher margins and companies willing to adopt their solution and commit to volume orders.

“Helping farmers control their milk quality and save money”

Dairy Quality’s revenue was waning as they attempted to sell their somatic cell testing device. We helped them realized that farmers didn’t care about their device. They cared about the results. In this case, saving time and money. Dairy quality was able to refocus and create a channel strategy that aligned with their value.

Information Technology

Information technology has changed how we do everything in the last 40 years. But, as the new becomes old, companies are challenged with the commoditization of their solutions. It becomes harder to close orders as information technology businesses begin competing on price. Even software companies are suffering this challenge. We can help. Especially if you are dealing with these challenges:

Your SAAS customers are not renewing their subscriptions

Increase competition from other IT vendors is impacting your revenue

You’ve lost a couple big customers and are struggling to find new revenue to replace what was lost

You are getting price pressure when trying to close a deal

Information Technology Clients

“HEXA creates efficiencies that improve your customer and employee experience!”

The company began as an OEM producing Android tablets, then moved to Chromebook manufacturing, which led to a focus on industries and software to support them. A large customer order led them to early success, but now needed to replicate it. We were able to help them focus their value proposition, identify the markets most likely to buy, and lay out a plan to drive more leads into the funnel.

“E-Learning professionals deploying proven, intuitive online training solutions – fast!”

A software as a service provider, the company had created one of the leading learning management systems. They were challenged with customer retention and also closing new prospects in their pipeline. Again we helped them focus their value proposition with led to a structured sales conversation to close more business.

“MCC enhances your customer service and retention while reducing your operating costs.”

Mobile Computing Corporation’s software solution services the field force mobility. After many years in business revenues were flat. We helped them focus their value proposition so that it differentiated them and revealed their ideal buyer, as a result their next tradeshow was their best ever for new opportunities.

Service Providers

As a service provider or a consultant, you core strength is not sales. Reputation is your key driver of leads and new revenue. But, as more and more consultants and companies enter the market, new prospects are harder to come by. This makes your current customers even more important for revenue. We help you differentiate your business value proposition so that you can close more new business.  Maybe you are dealing with these challenges:

Consultants not recognizing new business when they deliver services

Need to grow new business and have run out of referrals

You are uncomfortable with selling

Increased competition from other service providers is limiting lead generation

Service Provider Clients

“Trusted advisors for business advancement and transformation”

A proven consulting company focused on fortune 100 banking, Solutia’s principles are well known in the sector as experts in their field. However, they had a challenge of identifying new revenue while engaged in current revenue. We helped them develop a sales approach to close more business inside their current accounts.

“Proven Supply Chain Consultants optimizing cost effective sustainable growth for Small & Medium Enterprises.”

Keyush Consulting (KCL) was started in 2008 as a culmination of their experience as SAP consultants. Business was developed through referrals, to grow further they needed a new business model focused on the SME market as a full service reseller and consultant for SAP. We helped them develop their complete revenue strategy, starting with their unique revenue value proposition.

“EPM consultants providing accurate & timely information so you can make better business decisions! “

Astral Solutions was started as a Enterprise Performance Management consulting business. The principle was caught in the feast or famine revenue cycle. When she was delivering on a contract, she could not focus on growing revenue. We helped them build their revenue strategy and conversation so that the principle could spend more time generating revenue and less time delivering.

Not for Profit

Recent events have challenged not-for-profits with their funding. Whether it is lack of government funds coming in, or membership declining, you must look for new ways to generate income. We can help. You may be experiencing these issues:

A change in government has cut your source of revenue

Governmental changes are driving you to look for more revenue sources

Membership revenue is declining

Not for Profit Clients

“Food industry specialists helping food companies generate more revenue, cut costs, and elevate their brands.”

The organization Coalition was a member & government funded not for profit organization. A change in government meant a change in their funding model putting the future of the organization at risk. We helped them transition to a for profit enterprise increasing their margins and revenue with their first significant order closing within 90 days.

“The Bioenterprise network, helping canada’s food & agri-businesses innovate & grow.”

Bioenterprise is Canada’s food and agri-tech engine. A change in government caused a change in funding causing the need to develop a paid membership program to offset the funding. We were engaged to help them develop a strategy resulting in a new membership model to drive revenue.

What Our Clients Are Saying

Some kind words from our awesome clients!

“… the new value proposition will help me secure more clients and partners. Our new proposition will help me spend quality time with serious buyers and stop wasting time with the non-serious. Thank You.”

Bioenterprise classroom workshop


“ Learned how to get a buying signal in under 8 seconds…”

Bioenterprise classroom workshop


“ I learned how to properly and effectively pitch our company. This will help me connect better with potential clients and gauge their interest before I engage.”

Bioenterprise classroom workshop


“I learned and developed my message and how to identify my brand. Also now I know how to have valuable conversations with people of value and create curiosity.”

Bioenterprise classroom workshop


“This was a very motivating and thought provoking excercise…  continue to focus on what we do best and grow from the core value of what the company was born of. – HealthySkin.””

Sharon Quann



“ I will bring the value statement to the executive team … it will be the start of our vision, mission, and core values process and will refocus us on revenue and profit.”

Scott Spencer

COO, Honibe

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