Fractional Sales – Your Secret Weapon!

July 31, 2025by Robert Kinch

Fractional Sales – Your Secret Weapon!

Let’s be honest—hiring a full-time salesperson can feel a bit daunting for an owner.   Who do you hire?  What skills do you look for?  How will you manage them?  How do you set targets?   What is a good result? How do you handle stalled deals? Is the pipeline big enough to drive growth?

These are just some of the issues you must deal with.

That’s where fractional sales alternative enters the picture. Why deal with all that headache?  Outsource the entire sales effort.

Why Fractional sales?

Cost-Effective Without Cutting Corners

Hiring a full-time rep means salary, benefits, bonuses, training, and probably a few “team-building” lunches that end in karaoke. With a fractional model, you get a seasoned team with over 25 years experience who hit the ground running and a complete sales system, fully managed.   It’s a great way to keep your cashflow in line with your revenue.

Experience You Can’t Afford Full-Time

Fractional salespeople are often battle-tested veterans that would normally demand six figure salaries.  They’ve seen it all—cold calls, ghosted leads, and the dreaded “we’ll circle back.” These folks bring strategies and swagger that junior reps just don’t have yet.  If you’re willing to share them with other companies, then they can bring a high level of expertise to your sales efforts.

Speed to Impact

Let’s face it: onboarding a full-time hire can take months.   Have you ever hired a salesperson?

  • Setup their systems
  • Give them all the info about your product.
  • Give them time to learn the product.
  • Give them time to learn your sales process – assuming you have one.
  • Give them a computer and phone, and away they go, reaching out to prospects One-At-A-time.

A fractional sales team. They’re ready to go after a few weeks – systems in place, inside sales in place, marketing integrated with sales, CRM in place, management in place.  No coaching, no management, just focused sales effort.

Flexibility That Scales with Your Business

Need help launching in a new market? Want to test a new product? Grow your Revenue?

Fractional sales teams flex with your needs and give you options you won’t get by simply hiring a salesperson.  They bring you a business development system with exactly the right resources.

So, What’s the Catch?

Honestly? There isn’t one—if you partner with the right team (like us at GMS.) We’ve built our model around delivering results without the fluff. Bring in a full sales function with everything you need, already configured for success.

If you’re still clinging to the idea that full-time is the only way, ask yourself: do you want to grow your business, or just manage more people?  We believe we have the answer.

by Robert Kinch

Rob’s 25+ years transforming and scaling sales departments into successful operations allows him to develop a unique sales process for your predictable growth.